ABOUT US

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Lead generation turned upside down! Darrell knows how to get the right people to chase after you.

Johann Joubert - Founder and Power BI Trainer at Data Bear

Darrell Weekes

Managing Director | Founder

Darrell is THE Reputation Coach.


He is an accomplished Marketing Strategist, Author, Speaker, and Advisory Board Member, and a recognised world expert in developing counter-intuitive marketing strategies. 


Over the last 18 years Darrell has successfully worked with over 600 businesses and individuals helping them  grow their businesses with powerful, counter-intuitive marketing strategies that cultivate Superstar reputations. 


He has spoken at over 300 international and national events where he is regularly voted most valuable speaker. 

-ABOUT US

Darrell Weekes

Managing Director | Founder

Darrell is THE Reputation Coach.


He is an accomplished Marketing Strategist, Author, Speaker, and Advisory Board Member, and a recognised world expert in developing counter-intuitive marketing strategies. 


Over the last 18 years Darrell has successfully worked with over 600 businesses and individuals helping them develop powerful marketing strategies to cultivate and market Superstar reputations. 


He has spoken at over 300 international and national events where he is regularly voted most valuable speaker. 

Darrell Weekes

The Best Reputation Coach

in the World?

We're not sure you can call Darrell "The best Reputation Coach in the world", we know some of his fans do.  But what we do know for sure is that he has earned a bucket load of 5 Star reviews (see below) and a heap of raving fans all over the world. 

Darrell has worked with clients in the UK, USA, Australia, New Zealand, Singapore, and Canada, and he has worked with clients in professions as diverse as Divorce lawyers, Bookkeepers, Real Estate Professionals, Accountants, International Banks, Software companies, Business Coaches, Marketing Experts, Franchise owners, and even Logistics Consultants. 

But where he really shines is working with Mortgage Professionals and Real Estate Professionals. 

Our Mission

To maximise your value by unleashing the power of your Reputation

Our Values

Uncompromising Commitment to:

  • Authenticity
  • Integrity
  • Speaking truth to power
  • Value

Our Pledge

You get results, or we work  for free until you do.

Who We Are

We are a team on Marketing Strategists with individual, specific skill sets that allow us to envisage, develop and implement unique marketing strategies that just work for the mortgage and real estate industries.


We know it’s a big statement, but we lead the world with some of our strategy work.


How about this for a mind-blowing strategy, we managed to get the competitors of one of our real estate clients, to actively and willingly (but unknowingly) contribute to the success of their lead generation campaign.  Pretty cool, hey!


We have worked with and consulted to some of the world best known brands. But where we shine, and deliver the best value, is working with mortgage and real estate professional who are in the top 20% of their industry.


This is our world, where we spend our every working day seeking out and learning how to best use the tools and tactics available to ensure deliver our clients get the results they want today and tomorrow.

  • We don’t work with everybody, and we don’t want to, that’s our choice.
  • Our clients are the select few who really want to make a mark in their profession and take their career to the next level.

Strategies & Plans

Prior to establishing his four current marketing companies, Purple Thread Marketing, Reputation Coach, and Review Catcher, Darrell helped establish two of Australia largest Mortgage Companies. He was the youngest person appointed as State Manager for AMP Bank and spent six years as Director of Strategy at an international accounting and payroll software company, where he developed a unique client acquisition and retention process that helped build a $100 Million Dollar business.

Appointments:

  • Regional President NSW Business Chamber
  • Member of the Business NSW Business Council
  • Past National Marketing Consultant to the Small Business Association of Australia (SBAA)
  • Past NSW Think Tank Leader for the SBAA, 
  • Past Marketing Ambassador to the Council of Small Business of Australia, (COSBOA)
  • Advisory Committee Member to the Regional Innovation Network, and Industry 
  • Advisory Committee member to the Faculty of Business, Management, and Services at Open Colleges Australia 
  • Marketing Advisor to the Australian Bookkeepers Network
  • President of the Goulburn Chamber of Commerce
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